But then he looked at what I have actually done, and now he wants to take his statement back. “I take back what I said.” Because you’re so quick to judge something that you don’t know the context, you’re so quick to call me a racist and other stuff, but he didn’t know where I was coming from. This morning, he Tweeted at you and revised his opinion of your intent. Watkins saying that you would like to talk to him. They said, “Tyler, you can come up with any commercial that you want.” I said, “You wanna know what’s funny to me and my friends? An animal talking.” Why? Cause animals don’t talk in real life, so let’s make an animal talk. Can you explain the origins of the goat in your repertoire? So what is this dude talking about?ĭo you want to explain the context of the ad, and your sense of humor? People who don’t follow you might not know that Felicia the Goat is one of your running jokes. Saying that I’m racist - every video I got, Lucas is in it! He’s a little scrawny white kid. You can look at every one of my videos, and my friends are always in it. You know why? ‘Cause I don’t like using other actors. I wasn’t thinking, “Oh, let’s use all black ” or whatever. You know why? Cause I like film, and I like directing, and that’s where my heart was set. I was focused on that first zoom shot over their shoulders. The stereotypes are what I’m confused on, no one was even thinking about that.
#Mountain dew ads professional#
It’s a black guy making this, and if it’s so racist and feeding into stereotypes, why in the first commercial that goes along with it, is there a black male with his Asian wife? In the second commercial, it’s a black male with a professional job as a police officer listening to hardcore rock music - which supposedly the stereotype is that black people don’t listen to that. Everyone either said, “Wow, this is ridiculous, it’s a goat talking,” or they said, “Wow, this is the dumbest, why would they even make this?” So for to nitpick and notice that, clearly shows his state of mind is on some other sh– that I can’t comprehend, for him to actually sit there and for him to notice that it’s all blacks. Three, no saw that commercial and said, this is racist. It was originally supposed to be just two dudes, but Garrett from Trash Talk came with his friend and other people had showed up, so I just put all of them in that line-up, if you really wanna know the truth.
Two, they’re all basically in their own clothes. Boyce Watkins, I guess he found it racist because I was portraying stereotypes, which is ridiculous because, one, all of those dudes are my friends. I guess people are claiming that it’s racist, which… you know, that wasn’t even portrayed in that commercial, there’s no type of hate being portrayed in that work of art at all - which I’m confused by. He got pulled over by the cops, and the lady points out the goat, who obviously attacked her because of the Mountain Dew. Tyler, the Creator: It was just a goat who liked Mountain Dew. What was the initial idea for the Mountain Dew ads? We like to hit people on the back of the head, not the front.
Has this controversy affected other deals you have lined up for Camp Flog Gnaw, your new agency with William Morris?Ĭlancy: There are a lot of things in the pipeline, many of which I can’t talk about yet, because they’re all surprises. Everyone’s intentions were positive and it was always about them believing in the artistic vision of a kid who is culturally relevant. However, Mountain Dew took a chance on a culturally relevant kid and trusted his vision. I defer to Mountain Dew for any Mountain Dew-related questions.
How did the Mountain Dew partnership come about?Ĭhristian Clancy: I honestly can’t remember exactly how it started. Several questions were deferred to Mountain Dew ’s requests for comment from the company had not been answered at press time. On Thursday afternoon, Tyler, the Creator and Odd Future manager Christian Clancy spoke exclusively with Billboard about the controversy, the clip and thought process behind it, and what it might mean for future projects. Doesn’t change what the public sees… the ad is not OK.” Tyler and Watkins have tweeted multiple times about the article and the situation.]
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